To prepare IEC Strategy for all National Health Programmes

To prepare the IEC/BCC Action Plan as per local needs

To produce IEC/BCC material for mass media as well as inter personal communication.

To co-ordinate media like AIR, Doordarshan, State and Central Government Publicity Department.

To co-ordinate activities with various department.

To co-ordicnate and guide NGO's in Health IEC activities

To prepare guidelines to field units and to provide necessary funds for implementation of IEC/BCC activities.

To monitor the IEC programmes